From day one, we've been very careful to keep our ambitions in check & given the times we all now find ourselves living in, that's probably not a bad thing. This new step is a continuation of this principle - cautious progress. So, first the new look & the new website. Then will come the final incarnation of the site, together with new playout functions for our programmes, followed by the channel's full launch in May. After that, it will just be business as usual - we'll make programmes, upload them & leave them there for everyone to watch for about a month. That's it! No clever "video on demand" campaigns, no social networking, no subscriptions.
We know that our viewers would rather be active in the outdoors than sitting in front of the telly, which is why we're not creating a schedule like those found on mainstream TV. Our programmes will be available for a fixed period so you can watch them as & when you want, to fit around your active lifestyle.
We're also determined to stick with our principles of delivering new programmes, so we'll be adding to the schedule gradually, to ensure we can continually provide new content without resorting to buying in repeat material that you may already have seen.
So, with our new look site, Outdoors TV is coming to life & knowing what we've got lined up for production this year, we can safely say that the channel is set for an exciting birth!
